CMR Bangalore School of Business

Welcome to CMR Bangalore School of Business

CMR is a unique education conglomerate, which owns and operates a wide spectrum of courses in cosmopolitan centers of Bangalore

ADMISSION OPEN for 2011 - 2013 Batch

Admissions now open, for more details - Phone: 080-65353899 / 65971397 / 25424433 Mobile: 9663329129/39

The PGDM PROGRAMME is targeted towards aspirants having potential for success in industry and willingness to strive for the better of the best. The curriculum is designed and developed with the assistance of academicians and industry experts.

Eligibility :
Bachelor's Degree in any discipline with 50% aggregate marks. Should have qualified in the MAT / CAT / PGCET / K-MAT / ATMA or any AICTE approved test. GMAT Score of 570 or above.

Programme Objective:
To offer Multi, Inter and Cross disciplinary modular programmes in functional management and media management with IT enabled teaching learning process and a strong intellectual capital base with a focus on Techno-Business-Management Modules.

Areas of Focus / Electives:

Functional Management
Media Management
Information Management

Course Structure

Semester I
Subject Code	Subject Name
1PGDM01	Management Theory and Practice
1PGDM02	Economics & Corporate Laws
1PGDM03	Statistics for Managers
1PGDM04	Financial Accounting
1PGDM05	Quantitative methods in Business
1PGDM06	Managing Human Resources and changes
1PGDM07	Marketing concepts and strategy

Semester II
Subject Code	Subject Name
2PGDM01	Total Quality Management
2PGDM02	Technical Entrepreneurship
2PGDM03	Business Research Methods
2PGDM04	Global Marketing & Strategy
2PGDM05	International Finance, Economics& Banking
2PGDM06	Corporate Professional Communication
2PGDM07	Managing People in Multinational Context
2PGDM08	IT Application in Business

Semester III
Subject Code	Subject Name
3PGDM01	International Business Management
3PGDM02	Business Policy and Strategic Management
3PGDM03	Business Ethics & Corporate Governance
3PGDM04	Elective
3PGDM05	Elective
3PGDM06	Elective
3PGDM07	Elective
3PGDM08	Summer Placement (After 2nd Semester Examination)

Semester IV
Subject Code	Subject Name
4PGDM01	Management Consulting
4PGDM02	Technology Marketing
4PGDM03	Business Modelling and Simulation
4PGDM04	Elective
4PGDM05	Elective
4PGDM06	Elective
4PGDM07	Elective
4PGDM08	Project Report & Viva Voce

SPECIALIZATIONS OFFERED :

Media Management:

Semester III
Subject Code	Subject Name
MEM1	Business Journalism
MEM2	Media Laws, regulations &ethics
MEM3	Communication Research Methods

Semester IV
Subject Code	Subject Name
MEM4	Media Business & Management
MEM5	Public Relations and corporate communications
MEM6	Technical Writing and Editing

Financial Management

Semester III
Subject Code	Subject Name
FIM1	Security Analysis & Portfolio Management
FIM2	Taxation Management
FIM3	Banks & Institutional Management

Semester IV
Subject Code	Subject Name
FIM4	Global Finance Management
FIM5	Strategic Financial Management
FIM6	Project Appraisal & Finance

Marketing Management

Semester III
Subject Code	Subject Name
MAM1	Business Marketing
MAM2	Consumer Behavior
MAM3	Marketing of Services

Semester IV
Subject Code	Subject Name
MAM4	Integrated Marketing Communication
MAM5	Sales & Distribution Management
MAM6	Brand Management & Product Management

Human Resources Management

Semester III
Subject Code	Subject Name
HRM1	Training & Development
HRM2	Knowledge Management
HRM3	Compensation Management

Semester IV
Subject Code	Subject Name
HRM4	International HRM
HRM5	Personality Development
HRM6	Strategic HRM

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